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Helmets for Life


We want to make sure all cyclists have easier access to safe riding helmets. 

Our 'Helmets for Life' initiative is our way of making that happen. 

When you purchase a helmet at Ridley's Cycle and it requires replacement due to age or a crash, bring it back and we'll give you 20% off on any full-priced helmet of your choice. 




When you buy any helmet at Ridley's Cycle, you are automatically entered into the Helmets for Life program.


Enjoy your new lid as usual, but keep an eye on the expiry date or for any damage that happen from impacts or use.


Once your helmet is past its prime, bring it back to any Ridley's Cycle location to exchange it!  


Receive a 20% off discount on any full-priced helmet of your choice, and then the Helmets for Life cycle repeats!



Did you know that helmets expire?

Bicycle helmets are made out of specialty materials, and over time they can weaken or degrade, even with general usage and wear - which means they won't protect you as they should. 

Manufacturers suggest replacing helmets every 3 to 5 years, and sometimes sooner depending on a number of different reasons. Something to also keep in mind is that helmet technology and safety are always improving, so oftentimes buying a new helmet means there is a chance that you will be better protected in the case of a fall or impact. 

MIPS has some great information about helmet expiration, we've also outlined some of the reasons below. 


Exposure to the Elements

- When riding outside, your helmet is exposed to UV rays from the sun, which accelerate degradation. 

- Extreme temperatures and quick temperature swings will also prematurely age the materials of your helmet. 

- Exposure to moisture can promote wear and the growth of unwanted bacteria.

- Always make sure to store your helmet in a dry place out of direct sunlight.

Bumps & Impacts

- The most obvious reason to replace your helmet is if you have a crash and the helmet experiences some kind of large impact. 

- One small impact or bump is usually no big deal, but dozens after a while can add up and create small or even large fractures in your helmet! 

- Always check for dents on the outer shell and cracks in the interior materials, this is usually a good indication if it's time to replace the helmet.