Helmets for Life is our way of making that happen. When you purchase a helmet at Ridley's Cycle, and it requires replacement due to age or a crash, bring it back and receive 20% off any full-priced helmet of your choice!
How the Program Works
Purchase Helmet
When you buy any helmet at Ridley's Cycle, you are automatically entered into the Helmets for Life program.
Wear It!
Enjoy your new lid as usual, but keep an eye on how long you've had it and look for any damage from impact or use.
Bring It Back
Once your helmet is past its prime, bring it back to any Ridley's Cycle location to exchange it!
Get 20% Off
Receive 20% off on any full-priced helmet of your choice, and then the Helmets for Life cycle repeats!
More Information
Manufacturers suggest replacing helmets every 3 to 5 years, and sometimes sooner, depending on a number of different reasons. Something to also keep in mind is that helmet technology and safety are constantly improving, so often, buying a new helmet means there is a chance you will be better protected in the case of a fall or impact.
Bicycle helmets are made of specialty materials, and over time, they can weaken or degrade, even with general usage and wear—which means they won't protect you as they should. MIPS has some great information about helmet expiration; we've outlined some reasons below.
Bumps and impacts:
• The biggest reason to replace your helmet is if you have a crash and the helmet experiences a significant impact.
• One small impact or bump is usually no big deal, but dozens after a while can add up and create small or even large fractures in your helmet!
• Always check for dents on the outer shell and cracks in the interior materials. This is usually a good indication that it's time to replace the helmet.
Exposure to the elements:
• When riding outside, your helmet is exposed to UV rays from the sun, which accelerates degradation. Make sure to store your helmet out of direct sunlight.
• Extreme temperatures and quick temperature swings will also prematurely age the materials of your helmet.
• Exposure to moisture can promote wear and the growth of unwanted bacteria. Store your helmet in a dry location.
Brand Policies
Some of our favourite brands also provide crash replacement programs or other extended warranties. See below for more information on these helmet-specific programs. If your helmet qualifies for replacement through the following brands, bring it to your nearest Ridley's Cycle or reach out to info@ridleys.com, and we'll be happy to assist you with the process!
Trek 30-Day Guarantee & Crash Replacement Guarantee
If you're unsatisfied with your Trek or Bontrager helmet, you can return it within 30 days of purchase. Please remember to bring your sales receipt and clean the item before returning it.
Plus, any helmet that is involved in a crash within the first year of ownership is entitled to a free replacement during that time.
Specialized Helmet Assisted Replacement Policy
Specialized helmets are covered for up to 5 years under their Assisted Replacement Policy. The discount is tiered, depending on how long you've owned the helmet, ranging from 20-35% off.
If you damage your helmet while riding and would like to replace it, please provide proof of purchase along with your damaged helmet.
Smith Helmet Crash Replacement Policy
If your Smith helmet experiences an activity-related crash or impact within two years of purchase, you can receive a 30% discount towards a new one.
As the original owner, bring your damaged helmet, proof of payment and provide some details of the incident to qualify.
From the Ridley's Blog:
How to Choose the Best Bicycle Helmet
A safe, comfortable bike helmet that fits properly is a non-negotiable when it comes to cycling. Luckily for all of us, helmets these days are safer, more comfortable, and better looking than ever before. In this article, we’ll go through everything you need to know about bike helmets.
Shop for a New Helmet
