We want to ensure all cyclists have easier access to safe riding helmets.
Our 'Helmets for Life' initiative is our way of making that happen. When you purchase a helmet at Ridley's Cycle, and it requires replacement due to age or a crash, bring it back, and we'll give you 20% off on any full-priced helmet of your choice!
HOW IT WORKS
BUY NEW HELMET
When you buy any helmet at Ridley's Cycle, you are automatically entered into the Helmets for Life program.
WEAR IT!
Enjoy your new lid as usual, but keep an eye on the expiry date and for any damage from impact or use.
BRING IT BACK
Once your helmet is past its prime, bring it back to any Ridley's Cycle location to exchange it!
GET A NEW ONE
Receive a 20% discount on any full-priced helmet of your choice, and then the Helmets for Life cycle repeats!
MORE INFORMATION
Did you know that helmets expire?
Manufacturers suggest replacing helmets every 3 to 5 years, and sometimes sooner, depending on a number of different reasons. Something to also keep in mind is that helmet technology and safety are constantly improving, so often, buying a new helmet means there is a chance you will be better protected in the case of a fall or impact.
MIPS has some great information about helmet expiration; we've outlined some reasons below.
Bicycle helmets are made of specialty materials, and over time, they can weaken or degrade, even with general usage and wear—which means they won't protect you as they should. Below are some of the most common reasons why you may need to replace your helmet.
Exposure to the elements:
- When riding outside, your helmet is exposed to UV rays from the sun, which accelerates degradation. Make sure to store your helmet out of direct sunlight.
- Extreme temperatures and quick temperature swings will also prematurely age the materials of your helmet.
- Exposure to moisture can promote wear and the growth of unwanted bacteria. Store your helmet in a dry location.
Bumps and impacts:
- The most obvious reason to replace your helmet is if you have a crash and the helmet experiences a significant impact.
- One small impact or bump is usually no big deal, but dozens after a while can add up and create small or even large fractures in your helmet!
- Always check for dents on the outer shell and cracks in the interior materials. This is usually a good indication that it's time to replace the helmet.
SHOP FOR A NEW HELMET
